The new advertising model is not 360, it's 365.
The new advertising model is not 360, it's 365. Reacting in real time, engaging in reciprocal conversations and distributing rich engaging content to both mass and niche IS the new model. Two Dry Sticks speciality lies in integrating new age advertising with digital in exciting and interactive ways.
By integrating digital with your brand, you open up a new world of possibilities. And things are only just getting started. Digital is interactive, it's conversations, it's engagement.
We help brands strategically enter the digital realm by providing demystified long term strategies that leverage your bought, owned and earned media - not just one off campaigns.
What's in a name?
Two dry sticks are the tools you need to make fire, which was the first technology manipulated by mankind which sparked a cultural growth of humanity.
Two Dry Sticks will be using new technology as the tools to engage with culture, brands and consumers. We believe technology and the digital revolution is as important to the cultural growth of humankind as fire was.
We focus on the increasingly complex world of digital strategy and integrate a brand’s digital behavior into its strategic and communications objectives.
We build websites
A website is the brand anchor of your digital presence, and consumers expect your website to be your flagship store.
We understand the nitty gritty of websites that grow over time and provide measurable utility to your brand.
Mobile Web and Applications
By 2013 the predominant form of internet access will be through mobile
These are some of the reasons you need to be engaging in the mobile space already
* There are over 5 billion people world wide on mobile...
* Over 40 million South Africans are on mobile...
* Over 20 million South Africans are on mobile Internet...
* There is up to 30% campaign response rate measured for mobile...
Engaging in conversations with Social Media
The goal behind our social media marketing services is to put your company in a position to tap into the two-way conversation naturally happening between your brand and individuals. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.
Everything else
Augmented reality, games, 3D projection mapping, installations, online video, interactivity, apps.... There is a lot out there. We help demystify the digital arena and focus on using the right platform to integrate with the other touch points of a campaign and get results.
What's the bigger picture?
History of the Group
Two dry sticks represents the digital unit of the Bester Burke Slingers Group. The Bester Burke Slingers group was formed in January 2007 when the interests of the Bester Burke Group (established in 1997) and The Bryan Slingers Partnership (tbsp - established 1991) were merged. The merger allowed each of the operating companies within the group to broaden the scope of services we offer our clients, by providing collective expertise across the varied communication disciplines required by marketers.
Group Profile
The group holding company, which owns 100% of the equity of our three advertising agencies (Bester Burke, Underground and TBSP), 100% of Two Dry Sticks, and 51% of Dona.